1. Your current CMS is slowing your website down
Have you noticed it is taking longer for you to access your content and feed it to your website? This is not only frustrating but can also create bottlenecks due to reliance on IT teams who are focused on other tasks. Older CMSs we not built with speed in mind, which can make content management a challenge. In contrast, newer CMSs such as those offered by Optimizely allow users to effortlessly update existing content and quickly add new content. This reduces the need for reliance on IT teams as content can be automatically updated in the system and the new content can be served to the relevant channels.
2. Your current CMS only delivers content to a single channel
More and more businesses are moving from single channel marketing to omnichannel marketing and ecommerce. If your existing CMS only delivers content to a single channel this can make updating, amending, and adding new content a laborious task. Modern CMSs like those offered by Optimizely allow for content to be added to one central location and fed to different channels including social media, blogs and affiliate websites. This is what is known as a headless CMS, you can read more about headless CMS if you head to our blog page.
3. Your current CMS is manual
Many older CMS platforms lack automation and require large amounts of manual labour to ensure day-to-day running is smooth. This manual process usually involving producing, distributing, and managing your content. New CMSs like Optimizely’s automate areas of the process reducing the amount of time teams are required to spend managing your CMS.
4. Your current CMS is difficult to update
Keeping old CMS systems up to date can be expensive and very time consuming for your IT team. The older the CMS the more difficult it can be to up to date, just like an older car. For older CMSs, this often means installing and developing patch-ups to prevent cyber threats and to keep up with new technology. If this is the case for your CMS, it is worth considering investing in a newer system that in the long term will save you both time and money.
5. Your current CMS doesn’t support new technology
If your legacy CMS is slow and difficult to update, the chances are it also doesn’t support new technologies. Trying to add AI, machine learning and other innovative technologies to an old system is very difficult, even if you have coders who can hardcode these technologies for you. Headless CMS systems work on a modular structure that allows you to add new technologies and keep your system competitive
If you would like to learn more about updating your CMS or want to find out how the dotcraft team can support your business, please get in touch.