Blog
Our regular insights on everything digital related
Find out more about the Optimizely Data Platform and how it can benefit your business.
Forbes and KPMG report that 84% of CEOs are concerned with the quality of their data. Common issues include missing critical data or dealing with outdated information, erroneous or unverified data, and a lack of data-driven insights. Having dedicated resources for data management or a Customer Data Platform (CDP) – packaged software that allows you to generate a single picture of your customers and prospects – is one way to address these issues. Optimizely has launched the ODP to help resolve issues with the quality of data.
6th March 2023
Why Optimizely is best placed to fill the experimentation gap left by the sunsetting of Google Optimize
Since the announcement that Google will be sunsetting Google Optimize for September 2023, marketers and web developers are having to find an alternative analytics and experimentation tool.
1st February 2023
5 Signs you need to modernise your CMS system
As a business it is vital you stay up to date with changes and developments in the world of CMS or content management systems. Increasingly, businesses who are relying on legacy CMSs are being limiteddue to lack of innovation. By moving to a headless CMS like the kind Optimizely offers, you will be able to improve content distribution and speed up your website. Keep reading to find 5 of many signs it is time to migrate to a modern CMS.
8th June 2022
dotcraft appointed as lead digital agency for The Jockey Club
We are excited to announce that we have partnered with The Jockey Club, the largest commercial group in UK horseracing, to transform their online ticket purchasing experience, build out new digital products and new digital services.
30th March 2022
Everything You Need To Know About Digital Content Management: The A-Z Guide
Digital content management is the business operation of streamlining and managing all digital assets created by an organisation. It is a set of processes which allow a business to efficiently organise the storage, allocation and delivery of any digital assets used. Types of files typically involved in digital content management include image, video, document and audio digital files.
22nd March 2022