Blog
Our regular insights on everything digital related
Welcome to the team Tyler
As the dotcraft team continues to grow, we welcome developer Tyler to the team. In the usual dotcraft tradition we sat down with Tyler to understand more about the man behind the code.
22nd May 2023
Auto-Migration Pitfalls: GA4 Features that Are Vulnerable to Breaking
The retirement of Universal Analytics is approaching quickly. Indeed, on July 1st 2023 all of Universal Analytics’s standard properties will completely cease processing data. This means that you now only have a few weeks left to migrate your setup. You might be wondering what the best way to go around this is. While the automated migration is useful, we recommend a manual approach to ensure that your analytics perform as expected after the switch. In this article, we will discuss why it is better to migrate your setup manually rather than using the automatic tool.
3rd May 2023
Introducing Claudiu, the latest addition to the dotcraft team
A fantastic aspect of growing businesses is the chance to expand their team. dotcraft is no exception, and we have recently welcomed Claudiu Gubernu as our new Frontend Developer. We spoke with Claudiu to discover his motivations for pursuing a career in web development and his opinions on the trends of web development.
23rd April 2023
Find out more about the Optimizely Data Platform and how it can benefit your business.
Forbes and KPMG report that 84% of CEOs are concerned with the quality of their data. Common issues include missing critical data or dealing with outdated information, erroneous or unverified data, and a lack of data-driven insights. Having dedicated resources for data management or a Customer Data Platform (CDP) – packaged software that allows you to generate a single picture of your customers and prospects – is one way to address these issues. Optimizely has launched the ODP to help resolve issues with the quality of data.
6th March 2023
Why Optimizely is best placed to fill the experimentation gap left by the sunsetting of Google Optimize
Since the announcement that Google will be sunsetting Google Optimize for September 2023, marketers and web developers are having to find an alternative analytics and experimentation tool.
1st February 2023