Which industries do we specialize in?

Our core experience is in Hospitality & Events, but we complement this with Automotive, Finance, E-commerce.

Where are we based, and do we work with clients globally?

Our home is Colchester, UK. Our client base is worldwide. We thrive on delivering project to our local teams as well as leaving our digital footprint overseas.

Do we offer consultations before starting a project?

Yes, we like to get to know our clients and if we would be a good match. We learn first, to then understand if and where we can add value to your business.

Which technologies do you specialise in?

At Dotcraft we specialise in modern CMS development with deep expertise in building Umbraco websites and delivering tailored Optimizely solutions as a certified Optimizely partner. Our technology stack also spans custom API solutions and platform integration so your digital ecosystem works seamlessly together, plus e-commerce and third-party system connectivity to support complex business needs. This breadth makes us a trusted digital solutions partner able to craft scalable, secure, and future-ready platforms across Umbraco, Optimizely and beyond.

How can Optimizely improve my website?

Optimizely enhances your website by combining advanced content management, personalisation, experimentation, and analytics in one cloud-based platform, helping you deliver tailored experiences that drive engagement and conversions. Working with an Optimizely partner like Dotcraft means you can also leverage custom Optimizely integrations and platform integration expertise to extend functionality and streamline complex digital ecosystems.

How can Umbraco improve my website?

An Umbraco website enables flexible, intuitive content management and scalability for projects of all sizes, supported by a vibrant open-source community and a strong partner network that keeps your CMS current and extensible. Dotcraft’s Umbraco implementation experts build robust, secure platforms that integrate with your wider systems and support future growth, tailored to your exact needs.

Website Strategy & Research | CMS, ECommerce, API Solutions

Our Website Strategy & Research Services

Our technology solutions are built to perform, adapt, and grow with your business.

CMS & CMS- Platform Development
E-commerce Development
Custom Integrations & API Development

Our strategy work includes digital platform research and content strategy to ensure your CMS platforms, integrations, and technology choices align with measurable business goals, scalable growth, and improved visibility in search engines.

Our Approach

Every engagement begins with understanding—your goals, your users, your current stack. From there, we apply over 15 years of cross-platform development experience and an agile mindset to deliver high-performing digital systems, fast.

1.
Discovery & Architecture
- Workshops to clarify goals, and understand your audience and customer journey
- Audits of your existing systems
- Information-architecture planning and technology roadmapping
2.
Platform Selection & Setup
- Recommend the optimal CMS/E-commerce/UX stack
- Initial environment configuration
- Base theme or starter module installation
3.
Custom Development
- Build bespoke components, templates, and integrations
- Implement UI/UX designs with front- and back-end code
- Develop editorial interfaces and custom modules
4.
Integration & Testing
- API connectivity (CRM, ERP, marketing tools)
- Automated and manual QA (unit tests, cross-browser accessibility)
- Performance tuning and security hardening
5.
Custom Development
- Production rollout and DNS/configuration cut-over
- Continuous monitoring, patching, and backups
- SLA-driven maintenance, performance optimisations, and roadmap planning

Case studies

These projects strengthened clients’ online presence, improved engagement with target audiences, and delivered measurable uplift in conversion and performance.

Z Hotels — Seamless Stays, Streamlined Bookings

We transformed Z Hotels’ online booking experience with a mobile-first site, multilingual content, and deep CRM integration — boosting both usability and business performance.

Read case study

Digital Transformation at Goodwood Estate

35% Increase in revenue

A stylish Digital Experience Platform with integrated CRM and ecommerce solutions to unify this luxury brand across multiple verticals.

Goodwood

The Jockey Club

+14% Website traffic increase

Client: The Jockey Club

A Digital Experience Platform rich in features and functionality that delivers on The Jockey Club’s strategy of engaging fans and attracting new audiences.

Read case study