Our regular insights on everything digital-related.

At dotcraft, we are a team of keen learners, technology explorers and innovation engineers.
Our blog is a combination of updates from dotcraft HQ, news in the industry, Notifications for up-and-coming events we are interested in and, of course, website technology.

If you want us to explore a top or discuss something we've covered in more detail, we are always happy to chat.

We're Thrilled to Announce: dotcraft is Now an Umbraco Gold Partner

We have some exciting news to share with our clients, the Umbraco community, and everyone who shares our passion for open-source CMS solutions: dotcraft has officially achieved Umbraco Gold Partner status.

Opticon 2025: a frontline look at the future of digital experiences

Our dotcraft team had the privilege of attending Opticon 2025 — the flagship summit of Optimizely (held in London and New York City this year) where the focus was clear: AI, orchestration, and the next phase of digital experience. You can explore the full event and on-demand content here: Opticon 2025 On-Demand | https://www.optimizely.com/opticon/

How Umbraco Empowers Marketers with Intuitive Content Management

In an era where marketers juggle multiple campaigns, tight deadlines, and ever-evolving customer demands, the right tools can make all the difference.

Custom CMS vs Off-the-Shelf Solutions: Why Umbraco Stands Out

A custom CMS is a bespoke system built from scratch to fit specific requirements. It offers total control where every feature can be tailored to the business. Custom development is time-consuming and requires extensive resources for building, testing, and maintaining everything.

Optimizely: Why Is This Perfect for Your Business?

Discover how Optimizely transforms your digital strategy with powerful content management, A/B testing, personalisation, and data-driven decision-making.