Web Development

Blog

Our regular insights on everything digital-related.

At dotcraft, we are a team of keen learners, technology explorers and innovation engineers.
Our blog is a combination of updates from dotcraft HQ, news in the industry, Notifications for up-and-coming events we are interested in and, of course, website technology.

If you want us to explore a top or discuss something we've covered in more detail, we are always happy to chat.

Auto-Migration Pitfalls: GA4 Features that Are Vulnerable to Breaking

The retirement of Universal Analytics is approaching quickly. Indeed, on July 1st 2023 all of Universal Analytics’s standard properties will completely cease processing data. This means that you now only have a few weeks left to migrate your setup. You might be wondering what the best way to go around this is. While the automated migration is useful, we recommend a manual approach to ensure that your analytics perform as expected after the switch. In this article, we will discuss why it is better to migrate your setup manually rather than using the automatic tool.

3rd May 2023

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Industry Insights

Introducing Claudiu, the latest addition to the dotcraft team

A fantastic aspect of growing businesses is the chance to expand their team. dotcraft is no exception, and we have recently welcomed Claudiu Gubernu as our new Frontend Developer. We spoke with Claudiu to discover his motivations for pursuing a career in web development and his opinions on the trends of web development.

23rd April 2023

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Team
Delivery

Find out more about the Optimizely Data Platform and how it can benefit your business.

Forbes and KPMG report that 84% of CEOs are concerned with the quality of their data. Common issues include missing critical data or dealing with outdated information, erroneous or unverified data, and a lack of data-driven insights. Having dedicated resources for data management or a Customer Data Platform (CDP) – packaged software that allows you to generate a single picture of your customers and prospects – is one way to address these issues. Optimizely has launched the ODP to help resolve issues with the quality of data.

6th March 2023

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Industry Insights
Optimizely

How Optimizely can address Google Optimize's experimentation gap

Since the announcement that Google will be sunsetting Google Optimize for September 2023, marketers and web developers are having to find an alternative analytics and experimentation tool.

1st February 2023

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Optimizely
Industry Insights

Discover our key takeaways from Optimizely's Opticon 2022.

29th November 2022

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Industry Insights
Optimizely