Branding
We help companies develop & create their brand identity. We'll listen to who you are and collaboratively create a brand structure that can be rolled out across multiple platforms.
Branding is the process of creating a unique identity for a product or service. This involves defining the brand's identity, values, and personality and communicating it through various marketing channels. The steps include market research, defining the brand's unique value proposition, developing a brand identity, crafting a brand message, and launching it through marketing efforts.
What we work on during the process
- Tone of Voice
- Mood Boards
- Typography
- Colours
- Iconography
- Imagery
- Slogans
- Documentation templates
- Social media assets
- Brand guidelines
Thought Process
- Know your business.
- Know your audience.
- Create your resources.
- Manage your brand growth.
Knowing your business involves having a clear understanding of your company's goals, values, and mission. Knowing your audience means understanding your target market and their preferences and needs. Creating your resources involves developing a brand identity, messaging, and visuals that align with your business and audience. Finally, managing your brand growth involves continuous effort and attention to ensure that the brand remains relevant and appealing to the intended audience.