For these industry leaders in luxury experience, we developed a platform that truly reflects the Goodwood brand, marrying powerful functionality with beautiful design.
The team immersed itself in the Goodwood brand, spent a lot of time at the estate itself and built strong relationships with stakeholders across the business. This project was a true collaboration between agency and client, kicking off with a phase of discovery and scoping where interactive workshops were held with key stakeholders to define requirements.
We ran an information architecture phase to categorize, capture and map out all the user journeys, before moving into UX design where we delivered wireframes outlining layouts, components and interactions. This phase also took into account our requirements for producing editorial content – engaging stories, product descriptions and website messaging.
The UX was translated into visual design – delivering the brand values in an online experience through the use of colour, typography, iconography and photography.
Finally, our expert technical team delivered an engaging and delightful customer experience on the front-end, underpinned by a powerful Optimizely content creation and commerce back-end platform.
Following the platform’s release, we have maintained a long-term relationship with Goodwood and continue to provide maintenance and support on their projects.
“With dotcraft, it didn’t feel like you are working with an agency. It felt like you were working with a member of your own team. They were so invested in the brand and were efficient, forthcoming and communicative throughout the build.”
The end product was a platform that captured the luxury aesthetic and customer focus of the Goodwood brand. The platform received glowing reviews from customers and generated an increase in engagement metrics across the board. This included a 20% reduction in bounce rate, a 17% increase in session duration and a 15% increase in pages per session.