Optimizely Capabilities
Optimizely delivers advanced capabilities for content and commerce within a robust cloud-based platform. Optimizely's development empowers personalisation, establishing itself as the industry leader in creating customer-centric digital experiences. With a global presence, over 8,000 brands have chosen Optimizely for its speed, functionality, and adaptability.
The Optimizely product suite encompasses Commerce, Content Management, Search, Personalization, A/B Testing, Analytics, and Marketing Automation, all within a single cloud subscription. Optimizely Content Intelligence automatically indexes, analyzes, and categorizes your content, facilitating quicker content audits, enhancing content strategy, and optimizing search performance.
In the year 2020, Optimizely's DXP achieved recognition as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms.
Optimizely Development Benefits
Simplified Content Management
Your content is shaped by the systems you employ to edit, upload, and publish it. Optimizely's CMS takes this into account at every step. This ensures a seamless flow of content through your brand, with publication platforms enriched by an array of notable features. We prioritise effortless editing, allowing your team the time to perfect every detail.
Improved Navigation Tools
Optimizely offers a range of navigation capabilities to enhance your website. Their top-tier organizational features eliminate consumer confusion. The tools required for product discovery are at your fingertips, streamlining user journeys toward well-defined goals.
Collaboration Enhancements
Collaboration is a necessity within any organization. Fortunately, Optimizely's content approval system enhances cross-team efficiency. Their cloud-based platform elevates collaboration capabilities, making teamwork an stress-free process.
Future-Proof Flexibility
The ability to add and extend workspace features offers boundless potential. As your Umbraco developers, we ensure your needs for tomorrow are met with a simple click. You won't have to rely on your workforce to keep up with every new tech law or company guideline. Umbraco's flexible CMS allows for easy adjustments whenever needed.
A/B Testing for Enhanced Content Management
Streamlined content management incorporates user-friendly drag-and-drop design, accompanied by insightful statistics that highlight optimization opportunities. Layout adjustments are just a click away, enhancing the user experience. Landing pages come to life as you create content across platforms. Optimizely empowers you to effectively apply various multimedia assets, and its intuitive interface naturally maintains brand consistency.
Boosting Conversions with Optimizely
Conversions are paramount for your company's success, and Optimizely is designed to increase them. Numerous functionalities contribute to this, from visitor targeting tools to robust visitor data analysis. Developing with Optimizely provides us with nearly limitless potential, securing the future success of your platform.
Harnessing Powerful Automation Features
One of the most valuable features of Optimizely is its built-in personalisation capabilities. It tailors a unique digital experience for each visitor to your site, making conversion enhancement straightforward. Optimizely's highly accurate product and content recommendations enrich your interface with relevant suggestions. Marketing teams can create segmented target audiences, retaining ultimate control while perceptive AI adds an innovative edge to marketing efforts.
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Frequently asked questions
We design and develop websites for companies of all different sizes, from small start-ups to large global business. There is no project too big or too small for the dotcraft team, if we believe we can support you with your project, we will!
Yes, we do redesign websites, we can support with all aspects of website redesign from switching platform to new content and graphic design elements. We are all about creating great websites that work for you and your customers, so if that means a redesign is required, we will be able to help you.
We are proud to work with a range of business both nationally and internationally. We work with UK based business as well as business across the globe. The benefit of website design and development is that everything is online, so no matter where you are the dotcraft team will make it work.
Around 47% of people use mobile to search for products and services, so having a site that is optimised for mobile and tablet is very important. Our team will ensure your website is optimised for mobile, so it is easy to use, reactive and visually attractive to a user.
Just like timelines, the cost of a website can be hundreds or thousands of pounds depending on scope, complexity, and functionality. When you make an enquiry with us, we will discuss your budget, what our recommendations are and how we can make a website design and development work for you.