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Optimizely Development

We are a trusted partner of Optimizely, a market leader in digital experience. With our Optimizely builds, you can expect fully integrated solutions, advanced personalisation, AI capabilities and powerful performance.

About Optimizely

Optimizely delivers advanced capabilities for content and commerce in one powerful cloud-based platform. Optimizely development offers the power of personalisation and is the market leader in customer-centric digital experience. More than 8,000 brands worldwide choose Optimizely for its speed, functionality and extensibility.

Optimizely's product suite includes Commerce, Content Management, Search, Personalization, A/B Testing, Analytics and Marketing Automation in one cloud subscription.Optimizely Content Intelligence automatically indexes, analyses and categorizes your content, enabling you to conduct faster content audits, improve content strategy and optimise search performance.

In 2020, Optimizely's DXP was named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms.

Download the Gartner Report

Optimizely Development Benefits

We wouldn’t be using Optimizely if it didn’t provide an endless supply of advantages for our clients. Optimizely CMS is used by a variety of world-class companies across a range of industries - with good reason.

  • Content Management Made Simple
    Your content is defined by the systems you use to edit, upload and publish it. Optimizely's CMS accounts for this every step of the way. The flow of content through your brand becomes streamlined, as publication platforms are infused with a range of noteworthy features. We ensure that editing is made effortless, so your team has the time to refine every last detail.
  • Enhanced Navigation Tools
    Optimizely boasts a variety of navigational capabilities to uplift your site with. Their world-class organisational features mean consumer confusion becomes a thing of the past. The tools that make product discovery inevitable are at your fingertips, as user journey can be strategically streamlined towards a well-defined goal.
  • Collaboration Capabilities
    Collaboration is a must within every organisation. Luckily for our clients, Optimizely's content approval system upgrades the efficiency of cross-team co-operation. Their cloud-based platform elevates collaboration capabilities, turning teamwork into a stress-free process.
  • Future proof flexibility
    The ability to add and extend the features of your workspace provides boundless potential. As your Umbraco developers, we can ensure the needs of tomorrow are met with just the click of a button. Don’t rely on your workforce to remember every new tech law or company guideline that’s released. We’ll make sure they don’t skip a thing. Umbraco also knows that we can’t predict the future. That’s why their CMS is entirely flexible, so we can add and adjust whenever needed.
  • A/B Testing
    Smooth content management functions incorporate the ease of drag and drop design, paired with insightful statistics that make optimisation obvious. Adjust layouts with the click of a button, amplifying user experience. Watch landing pages come to life as you build content across platforms. Optimizely gives you the ability to effectively apply a range of multimedia assets, and brand consistency comes naturally due to their intuitive interface.
  • High Converting Sites
    Conversions mean everything to your success as a company. Optimizely is designed specifically to increase them. A number of functionalities make this happen, from visitor targeting tools to rich visitor data-analysis processes. Developing with Optimizely provides us with almost infinite potential. Secure the future success of your platform.
  • Powerful Automation Features
    The in-built personalisation capabilities are one of the most valuable features of Optimizely. As a bespoke digital experience is curated for each individual that visits your site, increasing conversions becomes a breeze. Optimizely's highly accurate product and content recommendations enrich your interface with relevant suggestions. Marketing teams have the freedom to create segmented target audiences. Your team retains ultimate control, while perceptive AI adds an innovative edge to marketing efforts.

Transforming Your Potential With Optimizely Development

At dotcraft, we partner with only the most highly respected CMS solutions available. We purposefully tailor unique digital experiences for each client, going above and beyond expectations every time. With each project that Optimizely gives us the pleasure of developing, we’re applauded with great feedback. Functionality and creativity are fused together as one within this highly intuitive CMS, and we use both of those advantages in our clients’ favour. Let us develop an innovative digital experience for you and your customers.

Our partnership

dotcraft are a bronze Optimizely partner. Our team of experts create digital solutions and experiences for your business using Optimizely's fast, scalable and secure platform. Optimizely provides the foundations; we build on them according to your requirements.

Specialising in strategy, technical development, and UX, our Optimizely builds deliver end-to-end solutions that satisfy both business and customer needs.

Using AI-based personalisation, automation, and third-party integrations, we simplify complex processes and generate targeted content for customers.

This personalised journey is complemented by clean, intelligent, and intuitive UX that is designed to convert.

With our Optimizely-certified developers, we guarantee your platform will be implemented according to the latest best practices.

Find Your Optimizely Developers

As a digital platform agency ourselves, we use only the best tools available to developers out there. Our years in industry as experienced digital creatives means we know a good CMS when we see one – for us, that’s Optimizely.

Utilising each and every one of the benefits Optimizely offers to developers and the end users that visit each site, we’re able to create the platforms that have been integral in our clients’ success. It looks like you’ve found your Optimizely developers! See what we dotcraft can do for you.