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SEO & PPC Support

SEO should be part of any website build and an ongoing area to tweak, review and refine. We offer support in this area and strategy sessions with our SEO & PPC partnerships.

When launching a website, having a solid SEO strategy in place is crucial. SEO, or search engine optimization, refers to the process of optimizing your website's content and structure to improve its ranking on search engine results pages. By incorporating keywords, meta tags, and other SEO tactics into your website's design, you can increase its visibility and attract more organic traffic. This, in turn, can lead to increased brand awareness, higher engagement rates, and ultimately, greater success for your website. So if you're launching a new website, be sure to prioritize SEO in your digital marketing strategy.

Key things to consider for SEO:

  • Identify relevant keywords that your target audience is searching for.
  • Use those keywords strategically in your website's content, including in headings, subheadings, and image alt tags.
  • Optimize your website's meta tags, including title tags and meta descriptions, to accurately reflect your content and improve click-through rates.
  • Ensure your website's structure is user-friendly and easy to navigate, with clear and concise URLs and a logical hierarchy of content.
  • Build high-quality backlinks from reputable websites to boost your website's authority and improve its search engine ranking.
  • Regularly monitor and analyze your website's SEO performance using tools like Google Analytics and adjust your strategy as needed.

At dotcraft, we work with top-notch SEO and PPC experts to ensure that your website is always performing at its best. We understand that optimizing your website can be a complex and time-consuming process, which is why we're here to help you every step of the way. Whether you need help with keyword research, content creation, or backlink building, we've got you covered. With our expert guidance, your website will be well on its way to achieving top search engine rankings and driving more traffic to your business.

Frequently Asked Questions

Yes, Google and other search engines that into account design and user experience when ranking sites using their crawlbots and algorithms. We consider SEO at the beginning of the design journey and can discuss this with you.

SEO stands for Search Engine Optimization. It is the practice of optimizing your website to improve its ranking on search engine results pages. The goal of SEO is to increase the visibility of your website, drive more organic traffic, and ultimately, improve the overall performance of your online business.

PPC stands for Pay-Per-Click. It is a digital marketing strategy that involves advertisers paying a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages, as well as on social media platforms and other websites. The goal of PPC is to drive more traffic to a website and increase conversions, such as sales or sign-ups.

Yes, Google Analytics can be used to manage SEO. However, it is important to note that GA is primarily a web analytics tool and not specifically designed for SEO. It can provide valuable insights into website traffic and user behavior, which can inform SEO strategies. Additionally, GA can be integrated with other SEO tools to track keyword rankings and monitor website performance.

SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its ranking and visibility on search engine results pages.

PPC stands for Pay-Per-Click. It is a digital advertising model where advertisers pay each time a user clicks on one of their ads.