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Thrills, Excitement, and Thundering Hooves: The Cheltenham Festival Beckons with Seamless Online Ticketing!

The famous Cheltenham Festival kick off tomorrow with 4 days of action packed entertainment

As the horse racing world eagerly awaits the most anticipated event of the year, the Cheltenham Festival is set to captivate racing enthusiasts from around the globe. Scheduled to take place this week, the festival promises a thrilling showcase of speed, skill, and sheer athleticism as top-class horses and jockeys vie for glory. With thousands of fans expected to attend, the event is sure to be a spectacle that will leave a lasting impression on all who witness it.

The Digital Experience to become the Support Act for the Main Event:

dotcraft have been working hard to ensure that The Jockey Club website is in the best possible position for festival goers to interact, buy tickets and prepare for their day at the festival - without a second thought. The website, along with the newly launched apps empower customers to clearly, quickly and efficiently glide through the digital experience and allow them to focus on the main event. 

Expected Attendance:

Year after year, the Cheltenham Festival attracts a diverse and passionate crowd, including seasoned racing enthusiasts, casual fans, and newcomers alike. The allure of top-class racing, coupled with the festive atmosphere, ensures a remarkable turnout. The festival's reputation for delivering high-quality racing ensures a broad appeal, drawing spectators from various corners of the globe.

Thousands Flock to the Website:

In the digital age, securing a spot at the Cheltenham Festival has become easier than ever, thanks to the convenience of online ticket purchases. The festival's official website, created by dotcraft and utilizing by Future Ticketing's API platform, serves as the primary hub for ticket sales, providing fans with a seamless and efficient way to secure their place at this prestigious event. Utilizing API integration and bespoke features, the website ensures a smooth and secure checkout process, catering to the specific requirements of the racing community.

Smooth Checkout Experience created via the dotcraft & Future Ticketing partnership:

This collaboration ensures a seamless and user-friendly checkout process, enhancing the overall experience for fans. The website's bespoke features, integrated via API, cater to the unique needs of the racing community, providing a hassle-free way for enthusiasts to secure their tickets and join in the excitement. The recent Quick Pay and Klarna updates has seen the user journey become a frictionless experience with the Jockey Club seeing the benefits in analytics since the launch in January 


As the Cheltenham Festival unfolds this week, it promises to be a celebration of speed, skill, and the enduring spirit of horse racing. With thousands of eager fans expected to attend and a surge in online ticket sales the festival continues to solidify its place as one of the most eagerly anticipated events on the racing calendar. Whether you're a seasoned racing aficionado or a newcomer to the world of horse racing, the Cheltenham Festival is an experience not to be missed. Get ready for thundering hooves, heart-stopping moments, and the thrill of the track as the Cheltenham Festival takes center stage!