Introduction

Renault recognised that many of its dealers were already making significant strides in adopting digital aftersales processes. To remain aligned with this shift and to continue delivering the high level of service customers expect, Renault identified the need for an online platform that could provide a seamless, user-friendly booking experience for both dealers and customers.

As one of the largest and most respected automotive brands, Renault UK has built its reputation on quality and customer service. Ensuring that these values were carried through into the digital space was a key priority. The project set out to create a solution that not only supported dealers in managing aftersales more efficiently but also offered customers a simple, intuitive way to book services, reinforcing trust and strengthening Renault’s commitment to customer satisfaction.

The Challenge

Renault UK needed a robust online booking platform that could deliver consistent experiences across multiple entry points and dealer systems. They required intelligent service recommendations based on real-time vehicle and mileage data whilst ensuring transparent pricing across every touchpoint. The team wanted to support dealers already adopting digital aftersales processes through seamless integration with approved supplier tools. Most importantly, they sought to create a flexible system that could adapt to varying dealer capabilities whilst maintaining service quality and capturing every customer booking.

The Solution

Our approach centred on creating an intelligent booking platform combining vehicle data, mileage tracking, and direct menu pricing integration to deliver personalised service recommendations. We implemented sophisticated dealer routing functionality with parameter-based rules, enabling bookings to flow directly into dealer systems where available or convert to leads when integration wasn't possible. The platform was architected with future-proofing in mind, offering flexibility to integrate with third-party aftersales systems whilst maintaining consistent customer experiences. Most significantly, our solution ensured no customer journey was interrupted, gracefully handling technical variations across the dealer network.