The Jockey Club

Summary

We partnered with The Jockey Club, Britain's largest commercial horseracing group, to revolutionise their digital platform and e-commerce performance. As owner of 15 racecourses including Aintree and Cheltenham, they needed a robust platform handling complex hospitality bookings during peak racing events.

We delivered a unified Optimizely DXP solution with pioneering Future Ticketing integration, creating industry-leading functionality that set new standards for sports hospitality e-commerce.

The Challenge

The Jockey Club needed a robust, scalable digital platform that could support their ambitious growth strategy across sports hospitality. They required seamless booking experiences and the flexibility to create sophisticated multi-day packages for major racing events like the Grand National and Cheltenham Festival. The team wanted to explore how their digital presence could better serve racing enthusiasts whilst handling high-demand periods with unwavering performance. Most importantly, they sought to establish industry-leading capabilities that would set new standards for sports hospitality platforms.

The Solution

We delivered transformative digital platform development through cutting-edge Optimizely DXP implementation and pioneering third-party integrations. Our approach created a frictionless, high-performance platform handling massive traffic surges whilst delivering personalised experiences. We redesigned checkout with native QuickPay integration, implementing mobile-first payment technologies. Most significantly, we developed pioneering Future Ticketing API integration enabling sophisticated multi-day packages and setting industry benchmarks.