Name: David Jones, Cult Kits
Item: Cultkits
Author: David Jones, Cult Kits

At a glance

Client: Cultkits
Industry / Sector: Retail
Timeline: Jan-Apr
Platform / Tech: Umbraco
Key result: Increase in user engagement

Introduction

A project with an online sports retailer specialising in vintage merchandise and unique training wear. We developed an integrated CMS and e-commerce solution which provided powerful business tools and a streamlined customer journey.

The Challenge

We developed the CMS using Umbraco’s lightweight, extendable model allowing the platform to scale in line with rapid business growth. The build incorporated a bespoke faceted search integration, Paypal integration, and Royal Mail integration to optimise the journey between browsing, purchase, and delivery.

Cult Kits is more than just a retailer; it is a base for an online fan community. We built a blogging platform to help the client connect with users, to tell the story of their brand, and share insights into their unique collection.

The Solution

Cult Kits stock thousands of original vintage football shirts, along with unique bench, training and outer wear. They needed a bespoke online retail platform to showcase their product range and engage customers with a seamless purchase journey.

In addition to the eCommerce module, they required a content management system, blogging platform, and sophisticated BI (Business Intelligence) reporting function for strategic insight.

With a growing catalogue of merchandise, product search functionality was a key requirement for this project.

Our approach

1.
Leveraging Retail & E-Commerce Expertise

With a track record in large-scale retail and merchandising projects, including Goodwood and Renault UK, we brought proven e-commerce knowledge to help Cult Kits transform their online store.
2.
Requirements Definition

We worked closely with the client to capture and refine business-driven requirements, ensuring clarity on goals and technical needs from the outset.
3.
Design Translation & UX Delivery

Our team transformed static designs into an engaging, intuitive onsite user experience that reflected the Cult Kits brand and drove customer engagement.
4.
Full-Stack Development

We delivered both front-end and back-end solutions, building high-quality, test-driven features and integrating essential services to ensure smooth operations.
5.
Delivery-Focused Project Management

Every work stream was supported by structured, delivery-driven project management — keeping timelines, quality, and collaboration on track from start to finish.

Solutions Highlights

E-commerce ticketing

Delivering a new e-commerce ticketing platform integration
Site search

Implementing a powerful and intuitive global site search
UI Library

Building a versatile library of UI components and features
SEO performance

Re-architecting the website navigation structure improving SEO performance

A note from Cult Kits

Their experience and knowledge of web development and Internet trends helps us to keep ahead of the game.

David Jones, Cult Kits

Outcomes

Cult Kits now has a platform that better serves their customers and their business needs. The improved onsite user experience has seen a massive increase in turn-over and profit alike, and we continue to collaborate to fine-tune the conversion funnel.