We started with a mini discovery session with Vivir to understand what was working well within the website wasn't working as well and where they wanted to get to. It it quickly became apparent that the branding and the product is very strong and this would subsequently lead the look and feel of the site and how the website would be structured to bring the best out of the products on show.
We also looked into what the target audiences were, how they wanted to be reached, and what future visibility the website was looking to achieve. We understood the website was for UK market focus, but we understand that in the future a wide reach maybe needed.
We then looked at what the site was to be used for and how it was to be managed, and what the best platform therefore would be for this particular project. We decided that Shopify would be best suited as the brand and the products are already established and it was about getting a quick turnaround and the CMS that would be easy to manage and update moving forward and Shopify provides that.
We also took into account that Vivir wanted to own management of the site. Moving forward and not have to rely on development to do simple tasks like content changes or adding components to a page. dotcraft made sure that the template that was set up with allow the management and control the website pages, but also the opportunity to build new pages and add in new features.
