Our regular insights on everything digital-related.

At dotcraft, we are a team of keen learners, technology explorers and innovation engineers.
Our blog is a combination of updates from dotcraft HQ, news in the industry, Notifications for up-and-coming events we are interested in and, of course, website technology.

If you want us to explore a top or discuss something we've covered in more detail, we are always happy to chat.

Custom CMS vs Off-the-Shelf Solutions: Why Umbraco Stands Out

A custom CMS is a bespoke system built from scratch to fit specific requirements. It offers total control where every feature can be tailored to the business. Custom development is time-consuming and requires extensive resources for building, testing, and maintaining everything.

How Umbraco Empowers Marketers with Intuitive Content Management

In an era where marketers juggle multiple campaigns, tight deadlines, and ever-evolving customer demands, the right tools can make all the difference.

Optimizely: Why Is This Perfect for Your Business?

Discover how Optimizely transforms your digital strategy with powerful content management, A/B testing, personalisation, and data-driven decision-making.

From Startups to Enterprises: Why Umbraco is the CMS of Choice

From nimble startups to established enterprises, organisations of all sizes are discovering the advantages of Umbraco CMS.

Revolutionizing 2025: How ROI-Centric Digital Platforms Are Reshaping Business Strategies

In 2025, the business landscape is rapidly evolving, with ROI-centric digital platforms leading the charge. Companies are now prioritizing measurable returns on their digital investments, ensuring that every initiative contributes directly to revenue growth.